Google AdWords and Labour Party tactics

Type in "Australian election" in Google and see creative ways of using Google AdWords by Labour internet marketing team.
You should be able to see those links:

John Howard Game
Play the extraordinary
John Howard Game
www.johnhowardgame.com

Vote Labor Abroad
Overseas? Find out where and when
you can vote for Mark Latham's ALP
www.alpabroad.org

AUS Election Simulation
Play the Australian election in
this simulation/game!
www.PrimeMinisterForever.com

SEO Without Usability - An Exercise in Futility

Many SEO companies are now looking at the big picture and working with usability analysts. This ensures that their sites are crawler and user friendly along with being ready for sales conversions. Sites that can be found and that are usable as well will also attract links. It just makes sense. The double impact of more traffic and higher conversions makes for happy clients and powerful testimonials, as well as satisfied searchers.