Is knowledge the ultimate competitive advantage?

Business Management Asia report on the difference between information and knowledge applying effective strategies. From a business strategic perspective, knowledge management is about obsolescing what you know before others do, and profiting by creating the challenges and opportunities others haven't even thought about. In the bigger picture, the focus of knowledge management is on the ever-changing environment in which societies, organisations and individuals live, work, learn, adapt and survive.

Using Google AdWords

One of the best ways to sell products and services on the Internet is using Google AdWords. This method can be very successful as long as you follow the basic guidlines. Make sure that you have a high quality website. If the site appears to be unprofessional, any potential buyer will loose confidence and diverts his attention to the other website. Remember also that having to many sells messages on your pages can turn away your viewers. Choose your keywords carefully and delete any that do not get clicked on after two hundred impressions. The higher your click through rate, the higher position you receive in relation to your competitors.

Major Search Engines

Ignore the adds about submiting your site to 10,000 search engines. It's a waste of time, and you will most likely receive lots of unwanted e-mail. Instead submit your site to the most popular search engines and you will be capture more than 95% of the web traffic. Trafficology has listed search engine submission links.

Australian Election

Here is a part of the Internet competitive intelligence report for Australian political parties websites:

Australian Labor Party www.alp.org.au
Estimated 81,600 visitor sessions in the last 30 days

Liberal Party of Australia www.liberal.org.au
Estimated 52,400 visitor sessions in the last 30 days

Australian Greens www.greens.org.au
Estimated 43,900 visitor sessions in the last 30 days

Australian Democrats www.democrats.org.au
Estimated 23,700 visitor sessions in the last 30 days

The Nationals www.nationals.org.au
Estimated 5,500 visitor sessions in the last 30 days

One Nation www.onenation.org.au
Less than 5,000 visitor sessions in the last 30 days

Sustainable Competitive Advantage (SCA)

Hypercompetition is a key feature of the new economy. New customers want it quicker, cheaper, and they want it their way. The fundamental quantitative and qualitative shift in competition requires organizational change on an unprecedented scale. Today, your sustainable competitive advantage should be built upon your corporate capabilities and must constantly be reinvented.

Google AdWords and Labour Party tactics

Type in "Australian election" in Google and see creative ways of using Google AdWords by Labour internet marketing team.
You should be able to see those links:

John Howard Game
Play the extraordinary
John Howard Game
www.johnhowardgame.com

Vote Labor Abroad
Overseas? Find out where and when
you can vote for Mark Latham's ALP
www.alpabroad.org

AUS Election Simulation
Play the Australian election in
this simulation/game!
www.PrimeMinisterForever.com

SEO Without Usability - An Exercise in Futility

Many SEO companies are now looking at the big picture and working with usability analysts. This ensures that their sites are crawler and user friendly along with being ready for sales conversions. Sites that can be found and that are usable as well will also attract links. It just makes sense. The double impact of more traffic and higher conversions makes for happy clients and powerful testimonials, as well as satisfied searchers.

Search Trends

The Lycos 50 Blog: Comments on Internet Culture and Search Trends

Google Zeitgeist - Search patterns, trends, and surprises according to Google

Search for IP location

Hexa Software Development is providing:
Web log statistics and analysis
Geo targeting for increased sales and click-through
Below sample IP Location report:
Your IP Address is 129.78.170.5 via proxy 129.78.64.101
You're located in (AU) AUSTRALIA, NEW SOUTH WALES, SYDNEY
Your latitude/longitude is -33.883° LATITUDE and 151.217° LONGITUDE

If I am not at above location you can find me here:
Your IP Address is 129.94.6.30
You're located in (AU) AUSTRALIA, NEW SOUTH WALES, SYDNEY
Your latitude/longitude is
-33.883° LATITUDE and 151.217° LONGITUDE
You're connecting to the Internet through
UNIVERSITY OF NEW SOUTH WALES

Online Encyclopedias

Brainyencyclopedia.com
Estimated 414,300 visitor sessions in the last 30 days

Encyclozine.com
Estimated 99,400 visitor sessions in the last 30 days.

Open-encyclopedia.com
Estimated 17,200 visitor sessions in the last 30 days

Mcfly.org
Estimated 23,200 visitor sessions in the last 30 days

Nationmaster.com
Estimated 878,100 visitor sessions in the last 30 days

Wordiq.com
Estimated 1,286,200 visitor sessions in the last 30 days

All-science-fair-projects.com
Estimated 307,200 visitor sessions in the last 30 days

Miserable Failure

Here is how liberals in US managed to connect "miserable Failure" search term with President George W. Bush Biography.
Miserable Failure
Here's a nifty idea for a new web project from Blah3.
From this day forth, I will refer to George W. Bush as a Miserable Failure at least once a day. Why, you ask? Well, someone came up with this great idea to link George W. Bush and Miserable Failure in popular search engines. If you have a blog or web site, help raise the link between George W. Bush and the phrase 'miserable failure' by copying this link and placing somewhere on your site or blog.
Thank you very much for your participation.

Kanoodle cost-per-click

Kanoodle provides advertisers opportunity to leverage text-based, cost-per-click sponsored links to reach their customers on the Web's search engines and content destinations. Kanoodle's products -- KeywordTarget™ for search-targeted sponsored links, ContextTarget™ for content-targeted sponsored links and BehaviorTarget™ for behavioral-targeted sponsored links -- are distributed on networks of high quality search and content providers, including CBS MarketWatch.com, MSNBC.com, USATODAY.com, CNET's Search.com, the InfoSpace search properties and on Kanoodle.com.

Google Algorithm

The Google algorithm takes many things into account when ranking web pages. Some of the variables for ranking in Google are:
Page Title.
Link text.
PageRank.
Heading Tags.
ALT Tags.
Domain names.
Filenames.
Directory names.
Link popularity.
Keyword density.

Google bombs

Internet Parody Hands French Military a Defeat
by Richard J. Dalton Jr Newsday
The French always end up as military toast, or so it seems from a search on the popular Google search engine. But a miffed Canadian student is actually behind a prank that says no documents are found in a Google search for "French military victories."
The search brings up a page that asks: "Did you mean 'french military defeats.'"
The French did win some wars. In fact, Google lists about 63,100 pages of French military victories.
But a Web page says no documents are found when searching for "French military victories" using Google's "I'm Feeling Lucky" button, which bypasses the list of search results and jumps directly to the first Web page in the list.
That happens to be a mock-up page of Google, suggesting a search for "french military defeats." The large Google logo at the top tends to distract Web surfers from the address in the Web browser: www.albinoblacksheep.com/text/victories.html.
Steve Lerner, a 22-year-old Toronto student, said he created the page as "a humorous way of showing political opposition against France's weaseling."
Lerner said he received 50,000 hits in 18 hours on Tuesday, before the site went down for technical reasons unrelated to the large volume of Web traffic. He said it will be back up by the weekend or sooner.
Lerner said he managed to make the page the first search result by listing "French military victories" in several key areas. But Google claims its complex search methods make human tampering with search results difficult.
Lerner hasn't heard from Google, and chances are he won't.
A spokesman for Google , based in Mountain View, Calif., had no comment. But the search engine generally turns its back on parodies, recognizing that eventually the pages will be less visible as they fall down further in the search engine's results list. March 13, 2003